DJ Experience

Objective

• Create a themed test environment for complex specialty DJ mixers.
• Reduce a large number of inventory intensive SKU’s to a minimal selection of the most profitable and strongest brand offerings.
• Integrate all electrical, drive, and sound components into retail-ready modular components.
• Pass stringent loss prevention criteria with alarms and hold-downs while retaining full functionality

Challenges and solutions

• Electrical – Conceal all cabling. Integrate LEED certifiable lighting inside counter, on rear wall, and inside low profile backlit signage.
• Cover existing field conditions in room - Hand swirled aluminum LED lit back panels create an eye catching appearance from a distance and cover any trace of previous display materials and wall damage.
• User Friendly and purchase ready with or without sales assistance – Merchandise displayed on counter is stocked for immediate purchase below the display.

Results

• 12% increase in sales with substantial decrease in cost of inventory stock levels in test stores resulting in a chain-wide rollout.
• Substantial decrease in cost of inventory stock levels in test stores resulting in a chain-wide rollout.